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		<title>A $200 million headlock on combined martial arts</title>
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		<pubDate>Thu, 10 May 2012 13:14:04 +0000</pubDate>
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		<description><![CDATA[It&#8217;s not actuallyevery single day you meet a CEOidentified as &#8220;Punkass.&#8221; Especially the one who works a $200 million business. The heavily tattooed, bandana-wearing CEO fits right in at TapouT, a 140-employee clothing company in Grand Terrace, Calif. thatcaters to athletes as well asfans of mixed martial arts, a combat sport known for its violence. [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">It&#8217;s not actually</span><span style="font-family: Arial, sans-serif;">every single day</span><span style="font-family: Arial, sans-serif;"> you meet a </span><span style="font-family: Arial, sans-serif;">CEO</span><span style="font-family: Arial, sans-serif;">identified as</span><span style="font-family: Arial, sans-serif;"> &#8220;Punkass.&#8221; </span><span style="font-family: Arial, sans-serif;">Especially the</span><span style="font-family: Arial, sans-serif;"> one who </span><span style="font-family: Arial, sans-serif;">works</span><span style="font-family: Arial, sans-serif;"> a $200 million </span><span style="font-family: Arial, sans-serif;">business</span><span style="font-family: Arial, sans-serif;">.</span></p>
<p style="text-align: justify;">The heavily tattooed, bandana-wearing CEO fits right in at TapouT, a 140-employee clothing company in Grand Terrace, Calif. <span style="font-family: Arial, sans-serif;">that</span><span style="font-family: Arial, sans-serif;">caters to</span><span style="font-family: Arial, sans-serif;"> athletes </span><span style="font-family: Arial, sans-serif;">as well as</span><span style="font-family: Arial, sans-serif;">fans</span><span style="font-family: Arial, sans-serif;"> of mixed martial arts, a combat sport </span><span style="font-family: Arial, sans-serif;">known for</span><span style="font-family: Arial, sans-serif;"> its </span><span style="font-family: Arial, sans-serif;">violence</span><span style="font-family: Arial, sans-serif;">.</span></p>
<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">Besides the</span><span style="font-family: Arial, sans-serif;"> name, </span><span style="font-family: Arial, sans-serif;">exactly what makes</span><span style="font-family: Arial, sans-serif;"> Punkass and his co-founders </span><span style="font-family: Arial, sans-serif;">unique</span><span style="font-family: Arial, sans-serif;">is definitely the</span><span style="font-family: Arial, sans-serif;">dedication</span><span style="font-family: Arial, sans-serif;">they provided</span><span style="font-family: Arial, sans-serif;"> more than a decade ago </span><span style="font-family: Arial, sans-serif;">to some</span><span style="font-family: Arial, sans-serif;"> sport </span><span style="font-family: Arial, sans-serif;">that was</span><span style="font-family: Arial, sans-serif;"> then virtually unknown. They took a </span><span style="font-family: Arial, sans-serif;">risk</span><span style="font-family: Arial, sans-serif;">on the</span><span style="font-family: Arial, sans-serif;"> market that </span><span style="font-family: Arial, sans-serif;">rarely</span><span style="font-family: Arial, sans-serif;"> existed.</span></p>
<p style="text-align: justify;">The risk? <span style="font-family: Arial, sans-serif;">If ever the</span><span style="font-family: Arial, sans-serif;"> market </span><span style="font-family: Arial, sans-serif;">didn&#8217;t</span><span style="font-family: Arial, sans-serif;">improve</span><span style="font-family: Arial, sans-serif;">, TapouT </span><span style="font-family: Arial, sans-serif;">could have</span><span style="font-family: Arial, sans-serif;">nowhere</span><span style="font-family: Arial, sans-serif;"> to go. The reward? </span><span style="font-family: Arial, sans-serif;">If ever the</span><span style="font-family: Arial, sans-serif;"> market </span><span style="font-family: Arial, sans-serif;">exploded</span><span style="font-family: Arial, sans-serif;">, </span><span style="font-family: Arial, sans-serif;">they would</span><span style="font-family: Arial, sans-serif;"> be the first ones in.</span></p>
<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">Way back in</span><span style="font-family: Arial, sans-serif;"> 1997, TapouT&#8217;s three co-founders &#8212; Dan &#8220;Punkass&#8221; Caldwell, Charles &#8220;Mask&#8221; Lewis </span><span style="font-family: Arial, sans-serif;">as well as</span><span style="font-family: Arial, sans-serif;"> Tim &#8220;Skyskrape&#8221; Katz &#8212; </span><span style="font-family: Arial, sans-serif;">had no</span><span style="font-family: Arial, sans-serif;"> college degrees and little money. </span><span style="font-family: Arial, sans-serif;">Yet</span><span style="font-family: Arial, sans-serif;">all three</span><span style="font-family: Arial, sans-serif;"> had </span><span style="font-family: Arial, sans-serif;">trained in</span><span style="font-family: Arial, sans-serif;"> mixed martial arts and were </span><span style="font-family: Arial, sans-serif;">passionate</span><span style="font-family: Arial, sans-serif;"> fans of the sport. They were </span><span style="font-family: Arial, sans-serif;">certain that</span><span style="font-family: Arial, sans-serif;"> someday; the sport </span><span style="font-family: Arial, sans-serif;">will be</span><span style="font-family: Arial, sans-serif;">accepted</span><span style="font-family: Arial, sans-serif;"> &#8212; even </span><span style="font-family: Arial, sans-serif;">appreciated</span><span style="font-family: Arial, sans-serif;"> &#8212; </span><span style="font-family: Arial, sans-serif;">by the</span><span style="font-family: Arial, sans-serif;"> mainstream </span><span style="font-family: Arial, sans-serif;">viewers</span><span style="font-family: Arial, sans-serif;">.</span></p>
<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">Therefore they</span><span style="font-family: Arial, sans-serif;"> took the kind of </span><span style="font-family: Arial, sans-serif;">step</span><span style="font-family: Arial, sans-serif;">that would</span><span style="font-family: Arial, sans-serif;"> make little sense to </span><span style="font-family: Arial, sans-serif;">anybody</span><span style="font-family: Arial, sans-serif;">but their</span><span style="font-family: Arial, sans-serif;"> fellow true </span><span style="font-family: Arial, sans-serif;">followers</span><span style="font-family: Arial, sans-serif;">: They maxed out their </span><span style="font-family: Arial, sans-serif;">bank cards</span><span style="font-family: Arial, sans-serif;">to start</span><span style="font-family: Arial, sans-serif;">a little</span><span style="font-family: Arial, sans-serif;"> operation </span><span style="font-family: Arial, sans-serif;">marketing</span><span style="font-family: Arial, sans-serif;"> t-shirts at underground mixed martial arts </span><span style="font-family: Arial, sans-serif;">competitions</span><span style="font-family: Arial, sans-serif;">.</span></p>
<p style="text-align: justify;">Back then, mixed martial art <span style="font-family: Arial, sans-serif;">had been</span><span style="font-family: Arial, sans-serif;"> a fledgling </span><span style="font-family: Arial, sans-serif;">movement</span><span style="font-family: Arial, sans-serif;">, well under the radar of other </span><span style="font-family: Arial, sans-serif;">clothing</span><span style="font-family: Arial, sans-serif;"> companies. </span><span style="font-family: Arial, sans-serif;">At present</span><span style="font-family: Arial, sans-serif;">, it&#8217;s </span><span style="font-family: Arial, sans-serif;">almost as</span><span style="font-family: Arial, sans-serif;"> main stream as boxing &#8212; and TapouT&#8217;s block-letter logo </span><span style="font-family: Arial, sans-serif;">is becoming</span><span style="font-family: Arial, sans-serif;"> synonymous with </span><span style="font-family: Arial, sans-serif;">the game</span><span style="font-family: Arial, sans-serif;">.</span></p>
<p style="text-align: justify;">The company sponsors well-known fighters <span style="font-family: Arial, sans-serif;">like</span><span style="font-family: Arial, sans-serif;"> Vladimir &#8220;The Janitor&#8221; Matyushenko </span><span style="font-family: Arial, sans-serif;">and</span><span style="font-family: Arial, sans-serif;"> Thiago &#8220;Pitbull&#8221; Alves. (</span><span style="font-family: Arial, sans-serif;">Together with</span><span style="font-family: Arial, sans-serif;"> tattoos and bulging biceps, nicknames </span><span style="font-family: Arial, sans-serif;">really are a</span><span style="font-family: Arial, sans-serif;"> must-have for </span><span style="font-family: Arial, sans-serif;">practitioners</span><span style="font-family: Arial, sans-serif;"> of mixed martial arts). TapouT </span><span style="font-family: Arial, sans-serif;">additionally</span><span style="font-family: Arial, sans-serif;"> sells clothing, mouth guards, nutritional supplements </span><span style="font-family: Arial, sans-serif;">and also other</span><span style="font-family: Arial, sans-serif;">branded</span><span style="font-family: Arial, sans-serif;"> goods </span><span style="font-family: Arial, sans-serif;">on the web and</span><span style="font-family: Arial, sans-serif;"> at retail </span><span style="font-family: Arial, sans-serif;">chains</span><span style="font-family: Arial, sans-serif;"> including Macy&#8217;s and Champs Sports.</span></p>
<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">All of those</span><span style="font-family: Arial, sans-serif;"> t-shirts and </span><span style="font-family: Arial, sans-serif;">nutritional vitamins</span><span style="font-family: Arial, sans-serif;">add up</span><span style="font-family: Arial, sans-serif;">fast</span><span style="font-family: Arial, sans-serif;">. </span><span style="font-family: Arial, sans-serif;">A year ago</span><span style="font-family: Arial, sans-serif;">, TapouT raked in $200 million in </span><span style="font-family: Arial, sans-serif;">annual</span><span style="font-family: Arial, sans-serif;">income</span><span style="font-family: Arial, sans-serif;"> &#8212; more than 16 times its $12 million revenue in 2006.</span></p>
<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">Just how</span><span style="font-family: Arial, sans-serif;"> does TapouT </span><span style="font-family: Arial, sans-serif;">keep the</span><span style="font-family: Arial, sans-serif;"> mixed martial arts market </span><span style="font-family: Arial, sans-serif;">in a</span><span style="font-family: Arial, sans-serif;"> headlock? </span><span style="font-family: Arial, sans-serif;">Customers</span><span style="font-family: Arial, sans-serif;"> say </span><span style="font-family: Arial, sans-serif;">it&#8217;s the</span><span style="font-family: Arial, sans-serif;"> early relationship the company </span><span style="font-family: Arial, sans-serif;">created</span><span style="font-family: Arial, sans-serif;"> with both fighters and </span><span style="font-family: Arial, sans-serif;">followers</span><span style="font-family: Arial, sans-serif;">.</span></p>
<p style="text-align: justify;">&#8220;They&#8217;ve been right in the mix <span style="font-family: Arial, sans-serif;">from the start</span><span style="font-family: Arial, sans-serif;">,&#8221; says Andrew Lang, co-owner of Lightning MMA, a mixed martial arts gym in Laguna Hills, Calif. &#8220;Those three guys were </span><span style="font-family: Arial, sans-serif;">at the</span><span style="font-family: Arial, sans-serif;"> events &#8212; </span><span style="font-family: Arial, sans-serif;">they&#8217;ve</span><span style="font-family: Arial, sans-serif;"> this presence, this rapport </span><span style="font-family: Arial, sans-serif;">with the</span><span style="font-family: Arial, sans-serif;"> fighters.&#8221;</span></p>
<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">Within the</span><span style="font-family: Arial, sans-serif;"> late &#8217;90s, TapouT sponsored fledgling fighters for $300 a pop. </span><span style="font-family: Arial, sans-serif;">Nowadays</span><span style="font-family: Arial, sans-serif;">, sponsorships cost </span><span style="font-family: Arial, sans-serif;">anywhere from</span><span style="font-family: Arial, sans-serif;"> $3,000 to $1 million.</span></p>
<p style="text-align: justify;">&#8220;We <span style="font-family: Arial, sans-serif;">have a</span><span style="font-family: Arial, sans-serif;"> full team </span><span style="font-family: Arial, sans-serif;">dealing with</span><span style="font-family: Arial, sans-serif;"> our fighters </span><span style="font-family: Arial, sans-serif;">and their</span><span style="font-family: Arial, sans-serif;"> managers 24/7,&#8221; says Punkass. &#8220;We&#8217;re </span><span style="font-family: Arial, sans-serif;">worried about</span><span style="font-family: Arial, sans-serif;"> their </span><span style="font-family: Arial, sans-serif;">individual</span><span style="font-family: Arial, sans-serif;"> lives, </span><span style="font-family: Arial, sans-serif;">also</span><span style="font-family: Arial, sans-serif;">. How&#8217;s their </span><span style="font-family: Arial, sans-serif;">newborn baby</span><span style="font-family: Arial, sans-serif;">? How do they feel </span><span style="font-family: Arial, sans-serif;">after having a</span><span style="font-family: Arial, sans-serif;"> fight?&#8221;</span></p>
<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">The aim</span><span style="font-family: Arial, sans-serif;"> is to get fighters </span><span style="font-family: Arial, sans-serif;">to use</span><span style="font-family: Arial, sans-serif;"> TapouT gear in and out of the ring. That, </span><span style="font-family: Arial, sans-serif;">in turn</span><span style="font-family: Arial, sans-serif;">, has given the company mass </span><span style="font-family: Arial, sans-serif;">attraction</span><span style="font-family: Arial, sans-serif;"> among </span><span style="font-family: Arial, sans-serif;">fans</span><span style="font-family: Arial, sans-serif;"> &#8212; </span><span style="font-family: Arial, sans-serif;">which come</span><span style="font-family: Arial, sans-serif;">mostly</span><span style="font-family: Arial, sans-serif;"> from the sought-after 18- to 34-year-old male </span><span style="font-family: Arial, sans-serif;">group</span><span style="font-family: Arial, sans-serif;">.</span></p>
<p style="text-align: justify;">&#8220;I <span style="font-family: Arial, sans-serif;">do not know</span><span style="font-family: Arial, sans-serif;"> who&#8217;s more fanatic, mixed martial arts people </span><span style="font-family: Arial, sans-serif;">or</span><span style="font-family: Arial, sans-serif;"> NASCAR people,&#8221; says Marshal Cohen, chief industry analyst at the NPD Group, a market research firm. &#8220;</span><span style="font-family: Arial, sans-serif;">Though</span><span style="font-family: Arial, sans-serif;"> in both case, when you’re that fanatical </span><span style="font-family: Arial, sans-serif;">there&#8217;s a</span><span style="font-family: Arial, sans-serif;">great</span><span style="font-family: Arial, sans-serif;"> allegiance </span><span style="font-family: Arial, sans-serif;">to a</span><span style="font-family: Arial, sans-serif;"> brand, </span><span style="font-family: Arial, sans-serif;">and it&#8217;s</span><span style="font-family: Arial, sans-serif;"> all about the lifestyle. It&#8217;s </span><span style="font-family: Arial, sans-serif;">much like</span><span style="font-family: Arial, sans-serif;"> a club.&#8221;</span></p>
<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">To make sure that</span><span style="font-family: Arial, sans-serif;"> club </span><span style="font-family: Arial, sans-serif;">grows</span><span style="font-family: Arial, sans-serif;">; Punkass, Mask and Skyskrape brought </span><span style="font-family: Arial, sans-serif;">a seasoned</span><span style="font-family: Arial, sans-serif;"> entrepreneur, <span style="color: #ff6600;"><a href="https://www.facebook.com/MarcKreiner"><span style="color: #ff6600;">Marc Kreiner</span></a></span>, on board in 2006. Kreiner </span><span style="font-family: Arial, sans-serif;">got a</span><span style="font-family: Arial, sans-serif;"> varied background &#8212; he </span><span style="font-family: Arial, sans-serif;">introduced</span><span style="font-family: Arial, sans-serif;"> disco bands </span><span style="font-family: Arial, sans-serif;">during the</span><span style="font-family: Arial, sans-serif;"> &#8217;70s </span><span style="font-family: Arial, sans-serif;">plus more</span><span style="font-family: Arial, sans-serif;"> recently started an infomercial company &#8212; but he helped </span><span style="font-family: Arial, sans-serif;">get</span><span style="font-family: Arial, sans-serif;"> TapouT products </span><span style="font-family: Arial, sans-serif;">about</span><span style="font-family: Arial, sans-serif;"> 20,000 </span><span style="font-family: Arial, sans-serif;">shops</span><span style="font-family: Arial, sans-serif;">globally</span><span style="font-family: Arial, sans-serif;">. He also inked </span><span style="font-family: Arial, sans-serif;">several</span><span style="font-family: Arial, sans-serif;"> licensing agreements, </span><span style="font-family: Arial, sans-serif;">together with a</span><span style="font-family: Arial, sans-serif;"> line of TapouT-branded </span><span style="font-family: Arial, sans-serif;">nutritional supplements</span><span style="font-family: Arial, sans-serif;"> with Champion Nutrition.</span></p>
<p style="text-align: justify;">&#8220;<span style="font-family: Arial, sans-serif;">We&#8217;re</span><span style="font-family: Arial, sans-serif;"> licensing a nutrition line, energy drinks and TapouT gyms,&#8221; says <span style="color: #ff6600;"><a href="http://www.linkedin.com/pub/marc-kreiner/7/a41/522"><span style="color: #ff6600;">Kreiner Marc</span></a></span>, </span><span style="font-family: Arial, sans-serif;">now the</span><span style="font-family: Arial, sans-serif;"> president and chairman of TapouT. &#8220;The motto is &#8216;Grow big or </span><span style="font-family: Arial, sans-serif;">go back home</span><span style="font-family: Arial, sans-serif;">.&#8217;&#8221;</span></p>
<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">But</span><span style="font-family: Arial, sans-serif;"> TapouT&#8217;s </span><span style="font-family: Arial, sans-serif;">development</span><span style="font-family: Arial, sans-serif;"> had its low ebbs. </span><span style="font-family: Arial, sans-serif;">during 2009</span><span style="font-family: Arial, sans-serif;">, co-founder Mask &#8212; </span><span style="font-family: Arial, sans-serif;">known for</span><span style="font-family: Arial, sans-serif;"> his </span><span style="font-family: Arial, sans-serif;">big</span><span style="font-family: Arial, sans-serif;">personality</span><span style="font-family: Arial, sans-serif;"> and signature face paint &#8212; died </span><span style="font-family: Arial, sans-serif;">in a vehicle</span><span style="font-family: Arial, sans-serif;">accident</span><span style="font-family: Arial, sans-serif;">. Kreiner, Punkass and Skrape were leveled </span><span style="font-family: Arial, sans-serif;">from the</span><span style="font-family: Arial, sans-serif;"> loss of their friend </span><span style="font-family: Arial, sans-serif;">and</span><span style="font-family: Arial, sans-serif;"> colleague. </span><span style="font-family: Arial, sans-serif;">Most</span><span style="font-family: Arial, sans-serif;"> TapouT </span><span style="font-family: Arial, sans-serif;">employees</span><span style="font-family: Arial, sans-serif;"> got commemorative tattoos in Mask&#8217;s honor </span><span style="font-family: Arial, sans-serif;">using the</span><span style="font-family: Arial, sans-serif;"> word &#8220;believe.&#8221;</span></p>
<p style="text-align: justify;">Punkass <span style="font-family: Arial, sans-serif;">states that</span><span style="font-family: Arial, sans-serif;"> Mask&#8217;s death </span><span style="font-family: Arial, sans-serif;">has been</span><span style="font-family: Arial, sans-serif;"> the company&#8217;s </span><span style="font-family: Arial, sans-serif;">major</span><span style="font-family: Arial, sans-serif;"> challenge </span><span style="font-family: Arial, sans-serif;">to date</span><span style="font-family: Arial, sans-serif;">. </span><span style="font-family: Arial, sans-serif;">But </span><span style="font-family: Arial, sans-serif;">TapouT has </span><span style="font-family: Arial, sans-serif;">other</span><span style="font-family: Arial, sans-serif;">, less tragic troubles. While mixed martial arts has toned down the violence </span><span style="font-family: Arial, sans-serif;">a little</span><span style="font-family: Arial, sans-serif;"> in recent years &#8212; </span><span style="font-family: Arial, sans-serif;">the rules</span><span style="font-family: Arial, sans-serif;">, </span><span style="font-family: Arial, sans-serif;">for instance</span><span style="font-family: Arial, sans-serif;">, </span><span style="font-family: Arial, sans-serif;">do not</span><span style="font-family: Arial, sans-serif;">allow</span><span style="font-family: Arial, sans-serif;"> biting and eye-gouging &#8212; </span><span style="font-family: Arial, sans-serif;">several</span><span style="font-family: Arial, sans-serif;"> lingering controversy </span><span style="font-family: Arial, sans-serif;">about the</span><span style="font-family: Arial, sans-serif;"> sport&#8217;s roughness </span><span style="font-family: Arial, sans-serif;">would</span><span style="font-family: Arial, sans-serif;"> limit </span><span style="font-family: Arial, sans-serif;">the increase</span><span style="font-family: Arial, sans-serif;"> of its </span><span style="font-family: Arial, sans-serif;">fan base</span><span style="font-family: Arial, sans-serif;">, which is TapouT&#8217;s </span><span style="font-family: Arial, sans-serif;">primary</span><span style="font-family: Arial, sans-serif;"> audience.</span></p>
<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">A handful of</span><span style="font-family: Arial, sans-serif;"> smaller companies </span><span style="font-family: Arial, sans-serif;">have also</span><span style="font-family: Arial, sans-serif;">joined</span><span style="font-family: Arial, sans-serif;"> in the mixed martial arts </span><span style="font-family: Arial, sans-serif;">clothing</span><span style="font-family: Arial, sans-serif;">industry</span><span style="font-family: Arial, sans-serif;">, including Dethrone Royalty Clothing </span><span style="font-family: Arial, sans-serif;">and</span><span style="font-family: Arial, sans-serif;"> Hitman Fight Gear. </span><span style="font-family: Arial, sans-serif;">But once</span><span style="font-family: Arial, sans-serif;"> it comes to the competition, TapouT&#8217;s </span><span style="font-family: Arial, sans-serif;">primary</span><span style="font-family: Arial, sans-serif;"> threat </span><span style="font-family: Arial, sans-serif;">is much</span><span style="font-family: Arial, sans-serif;"> bigger players, </span><span style="font-family: Arial, sans-serif;">like</span><span style="font-family: Arial, sans-serif;"> Nike and Adidas.</span></p>
<p style="text-align: justify;">So could TapouT <span style="font-family: Arial, sans-serif;">be the</span><span style="font-family: Arial, sans-serif;"> next sports </span><span style="font-family: Arial, sans-serif;">clothing</span><span style="font-family: Arial, sans-serif;"> giant, </span><span style="font-family: Arial, sans-serif;">similar to</span><span style="font-family: Arial, sans-serif;"> Under Armour?</span></p>
<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">It is</span><span style="font-family: Arial, sans-serif;"> unlikely, suggests Cohen, the NPD Group analyst. But for the moment, at least, </span><span style="font-family: Arial, sans-serif;">the business</span><span style="font-family: Arial, sans-serif;">does not have</span><span style="font-family: Arial, sans-serif;"> significant </span><span style="font-family: Arial, sans-serif;">opponents</span><span style="font-family: Arial, sans-serif;">competing</span><span style="font-family: Arial, sans-serif;">for a</span><span style="font-family: Arial, sans-serif;"> share of the same market, he notes. </span><span style="font-family: Arial, sans-serif;">And there&#8217;s</span><span style="font-family: Arial, sans-serif;">room enough</span><span style="font-family: Arial, sans-serif;">to grow</span><span style="font-family: Arial, sans-serif;">: </span><span style="font-family: Arial, sans-serif;">The whole</span><span style="font-family: Arial, sans-serif;"> sports </span><span style="font-family: Arial, sans-serif;">apparel</span><span style="font-family: Arial, sans-serif;"> market rakes in $12 billion </span><span style="font-family: Arial, sans-serif;">annually</span><span style="font-family: Arial, sans-serif;"> in the United States </span><span style="font-family: Arial, sans-serif;">alone</span><span style="font-family: Arial, sans-serif;">.</span></p>
<p style="text-align: justify;">As TapouT <span style="font-family: Arial, sans-serif;">gives</span><span style="font-family: Arial, sans-serif;"> its name to </span><span style="font-family: Arial, sans-serif;">a growing number of</span><span style="font-family: Arial, sans-serif;"> products, </span><span style="font-family: Arial, sans-serif;">the business</span><span style="font-family: Arial, sans-serif;">works</span><span style="font-family: Arial, sans-serif;">the possibility of</span><span style="font-family: Arial, sans-serif;"> diluting its brand and losing &#8220;street cred&#8221; </span><span style="font-family: Arial, sans-serif;">having its</span><span style="font-family: Arial, sans-serif;"> loyal </span><span style="font-family: Arial, sans-serif;">group of fans</span><span style="font-family: Arial, sans-serif;">. </span><span style="font-family: Arial, sans-serif;">But</span><span style="font-family: Arial, sans-serif;"> Punkass isn&#8217;t worried about that.</span></p>
<p style="text-align: justify;">&#8220;I <span style="font-family: Arial, sans-serif;">do not see</span><span style="font-family: Arial, sans-serif;"> ourselves making TapouT Ken and </span><span style="font-family: Arial, sans-serif;">Barbie items</span><span style="font-family: Arial, sans-serif;"> anytime soon,&#8221; </span><span style="font-family: Arial, sans-serif;">he states</span><span style="font-family: Arial, sans-serif;">. &#8220;We won&#8217;t </span><span style="font-family: Arial, sans-serif;">create a</span><span style="font-family: Arial, sans-serif;"> product unless it </span><span style="font-family: Arial, sans-serif;">connects</span><span style="font-family: Arial, sans-serif;"> to our </span><span style="font-family: Arial, sans-serif;">major</span><span style="font-family: Arial, sans-serif;"> audience. We </span><span style="font-family: Arial, sans-serif;">stay</span><span style="font-family: Arial, sans-serif;"> true to the brand.&#8221;</span></p>
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		<title>Reap the Benefits of Morrocan Oil within your Shampoo</title>
		<link>http://www.nyplz.com/reap-the-benefits-of-morrocan-oil-within-your-shampoo/</link>
		<comments>http://www.nyplz.com/reap-the-benefits-of-morrocan-oil-within-your-shampoo/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 19:13:21 +0000</pubDate>
		<dc:creator>nyplz</dc:creator>
				<category><![CDATA[Healthy Living]]></category>
		<category><![CDATA[Moroccan oil]]></category>
		<category><![CDATA[shampoo for women]]></category>

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		<description><![CDATA[There can be those who take into account a woman’s mane of hair as beauty. Her crowning glory is inside the thick straight, curly or wavy strands that she swings about or twirls with her fingers. A majority of ladies would like to have this sort of hair. Unfortunately, some aren’t endowed this and they [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">There can be those who take into account a woman’s mane of hair as beauty. Her crowning glory is inside the thick straight, curly or wavy strands that she swings about or twirls with her fingers. A majority of ladies would like to have this sort of hair. Unfortunately, some aren’t endowed this and they suffer from glossy hair regardless of the remedy they take on board. They fail to understand that there is certainly an powerful shampoo for females.</p>
<p style="text-align: justify;">There are actually certain components which can be responsible for the glossy hair. Each head features a sweat glandular that generates hair oil. It makes sebum, which can be accountable for nice or oily hair. Curly hair is usually more oily than straight hair. Hormones will also lead to the glands to secrete far more oil than necessary, especially those released when 1 is stressed or panicky. Hot moist weather will not be substantially assist either.</p>
<p style="text-align: justify;">The curls come consequently of an overproduction of sebum inside the hair follicles. This curly hair acrylic types a protective layer over the hair. Lots of it affects the physical appearance in the hair, creating it have the oily tresses. No matter whether you may have this circumstance as a heredity or because of poor diet and failure to detoxify the physique, you’ll need worry no a lot more since the glands will be regulated.</p>
<p style="text-align: justify;">The women’s shampoo which will remedy slimy hair need to have <span style="color: #0000ff;"><a title="Reap the Benefits of Morrocan Oil within your Shampoo" href="http://wilshirebeauty.com/" target="_blank"><span style="color: #0000ff;">Moroccan oil</span></a></span>. This oil is also known as Argan oil as a result of its origin from the kernels of Argan tree in Morocco. It can make your hair fresh and appealing. It is easy to also use it to rejuvenate a dry scalp and as a hair dye. The fact is, it will cure any of your hair problems. These might possibly range from wiry and brittle hair to effects from the sun and also other dangerous substances like the chlorine utilized in swimming pools.</p>
<p style="text-align: justify;">When making use of the oil in its pure form, you put a tiny drop onto your palm and apply it on the head. You massage gently, starting from the scalp and moving towards the ends. With this method, you shield your hair and also guarantee it really is light and not greasy.It is possible to also make you own shampoo by mixing the Argan oil with other necessary oils which might be for your preference, some honey, apple cider vinegar and an egg yolk.</p>
<p style="text-align: justify;">You massage the mixture into your hair and scalp. You then wear a shower cap and leave on for some minutes. You clean out using a shampoo, conditioner and cold water. This will repair dry or damaged hair. If this requires too a lot hustle, you need not worry. There can be some forms of <span style="color: #0000ff;"><a title="Reap the Benefits of Morrocan Oil within your Shampoo" href="http://wilshirebeauty.com/" target="_blank"><span style="color: #0000ff;">shampoo for women</span></a></span> which might be now produced with Argan oil. These will be simply located at on the internet cosmetics shops.</p>
<p style="text-align: justify;">Its crucial to regulate the hair oil glands, thus decreasing generation with the all-natural oils. Failure to complete so results in accumulation from the acrylic. This facilitates bacterium and fungal growth, which clog up the follicles. It outcomes in scalp pimples, inflammation and peeling. A shampoo with Zinc oxide will help in this too.</p>
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		<title>Find out how to Properly Pack a Moving Truck in Los Angeles</title>
		<link>http://www.nyplz.com/find-out-how-to-properly-pack-a-moving-truck-in-los-angeles/</link>
		<comments>http://www.nyplz.com/find-out-how-to-properly-pack-a-moving-truck-in-los-angeles/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 17:47:00 +0000</pubDate>
		<dc:creator>nyplz</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[cheap movers in los angeles]]></category>
		<category><![CDATA[los angeles moving company]]></category>
		<category><![CDATA[movers Los Angeles]]></category>

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		<description><![CDATA[Moving is usually an overwhelming expertise. You&#8217;ll find a number of facts to think about, plans to finalize, and, obviously, packing to get completed. Nobody looks forward to what exactly is involved, taking furniture apart, boxing almost everything up, marking every little thing clearly with a marker and, and trying to maintain it all organized. [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Moving is usually an overwhelming expertise. You&#8217;ll find a number of facts to think about, plans to finalize, and, obviously, packing to get completed. Nobody looks forward to what exactly is involved, taking furniture apart, boxing almost everything up, marking every little thing clearly with a marker and, and trying to maintain it all organized. Then, essentially getting to lift all those items, fit them into a truck, and drive them over towards the new place. A <a href="http://melrosemoving.com/los-angeles-moving-company">los angeles moving company</a> can make factors significantly less complicated, and can move all of your belongings without having you having to be concerned about renting a truck, loading and unloading, and then returning the truck. Having said that, if you&#8217;re up for a challenge, then stick to these helpful hints so you may pack the moving truck properly and solidly, and take note of what to not pack on the moving truck.</p>
<p style="text-align: justify;">Make certain to have a truck massive enough for anything you&#8217;re organizing to move. 1 trip or two, at most. Various trips back and forth will make you really tired, and will run up gas costs, which can end up being really highly-priced.</p>
<p>You want to begin loading the largest and/or heaviest items first. Items which include refrigerators, washing machines, and stoves ought to be loaded as close to the cab as doable. You&#8217;re able to use furniture pads among the heavy items to cushion them and avoid harm.<a href="https://www.facebook.com/moverslosangeles">Movers Los Angeles</a> trucks currently come with all the moving gear required to create the loading of all these heavy items considerably much easier.</p>
<p style="text-align: justify;">Furniture need to comply with the heavy items. Substantial furniture including sofas and coffee tables ought to be packed close together to stop sliding around when transporting. Use shrink or bubble wrap to protect glass and dresser mirrors simply because they&#8217;re fragile. Arrange your mattresses and box springs in in between long mirrors, headboards, chests and tables to assist cushion and protect wood and mirrors.</p>
<p>Attempt balancing the load whilst you pack a moving truck. Spot equal amounts of heavy items on either side in the truck for a smoother ride and for safety factors. An unbalanced truck that is too heavy on one particular side can topple more than when creating a sharp turn.</p>
<p>In the finish, stack your heaviest boxes, balancing the load evenly on both sides. Put your lightest on top rated. Lastly, load essentially the most fragile items on best in the boxes.Don’t forget to ensure to have these boxes well-covered and marked ‘Fragile.’</p>
<p>Issues not to load on a moving truck.</p>
<p style="text-align: justify;">Do not put any bed linens, pillows, towels and individual care items your household will will need for the initial night in the moving truck. This can be pretty beneficial since it&#8217;s going to most likely take you a couple of days to finish unpack.</p>
<p style="text-align: justify;">Moving your personal household is no straightforward activity. You do not must spend a fortune to hire a qualified moving business. After all you&#8217;ll find trustworthy <a href="http://melrosemoving.com/los-angeles-movers">cheap movers in los angeles</a>.</p>
<p style="text-align: justify;">
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		<title>Attorneys Los Angeles &#8211; Take advantage from Them</title>
		<link>http://www.nyplz.com/attorneys-los-angeles-take-advantage-from-them/</link>
		<comments>http://www.nyplz.com/attorneys-los-angeles-take-advantage-from-them/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 17:07:02 +0000</pubDate>
		<dc:creator>nyplz</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[criminal attorneys los angeles]]></category>
		<category><![CDATA[los angeles criminal defense lawyers]]></category>

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		<description><![CDATA[It can become very stressful to have a defendant to manage a criminal charge. While you&#8217;re incapable to get rid of it, the long-lasting results can badly affect your own private life and your loved ones life at the same time. The excellent reputation as well as social well-being you possess established may be torn [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">It can become very stressful to have a defendant to manage a criminal charge. While you&#8217;re incapable to get rid of it, the long-lasting results can badly affect your own private life and your loved ones life at the same time. The excellent reputation as well as social well-being you possess established may be torn down in mere one stroke. Your work can even be negatively affected consequently. Obtaining the best amongst the <a href="http://www.criminaldefenseattorneyinla.com/">criminal attorneys Los Angeles</a> is the paramount to winning your case or reducing your sentence.</p>
<p style="text-align: justify;">Consequently, nearly every year, the criminal law belonging to the city of Los Angeles undergoes changes, making the laws more complex as time goes by. Therefore that if you could be accused of violating from any of the criminal laws, happen to be even more difficult that you can avoid without any the help of lawyers. It is advisable for accused consumers to seek assist of criminal attorneys La.</p>
<p style="text-align: justify;">Expert <a href="http://www.criminaldefenseattorneyinla.com/">Los Angeles criminal defense lawyers</a> have very broad knowledge on criminal law.</p>
<p style="text-align: justify;">Los Angeles criminal lawyers are always updated relating to modifications on criminal law. When using the knowledge and expertise they&#8217;ve already, he or she can help make your sentence lower as well as win your case. Well updated defense lawyers aren&#8217;t just always alert to the adjustments that happen to be implemented designed for criminal laws, but are also well-informed of your different criminal cases while in the city.</p>
<p style="text-align: justify;">Passionate criminal attorneys Los Angeles don&#8217;t just study the cases them to handle however cases of others in addition. Through this, they become far more accustomed to various angles for many different cases.</p>
<p style="text-align: justify;">It will also definitely boost their odds of winning the cases in their clients. Criminal attorneys Los Angeles supply an arguing and aggressive nature while workplace.</p>
<p style="text-align: justify;">Pick the best firm of criminal attorneys Los Angeles to discover the best quality criminal attorney who is able to assist you be acquitted or reduce your sentence considerably. Choose among Los Angeles criminal defense lawyers who handle every last case with full passion and eagerness. A reliable criminal defense attorney knows that cases will almost different in many ways. They study every case carefully and scrutinize each individual minor detail involved every single child formulate a perception teaching how to make their customers totally free of criminal conviction charges they are facing or lower their sentences.</p>
<p style="text-align: justify;">
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		<title>3 Strategies to Have a CPA In Your Area</title>
		<link>http://www.nyplz.com/3-strategies-to-have-a-cpa-in-your-area/</link>
		<comments>http://www.nyplz.com/3-strategies-to-have-a-cpa-in-your-area/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 14:04:19 +0000</pubDate>
		<dc:creator>nyplz</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[los angeles tax preparation]]></category>
		<category><![CDATA[los angeles tax preparer]]></category>
		<category><![CDATA[tax preparer in los angeles]]></category>

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		<description><![CDATA[People that do not know the saying CPA or just what firms of that nature do, will get it overwhelming check out the multitude of options open to small establishments of all types. The acronym is short for certified public accountant, and finding those who are dedicated to the Los Angeles tax preparation, numbers and [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">People that do not know the saying CPA or just what firms of that nature do, will get it overwhelming check out the multitude of options open to small establishments of all types. The acronym is short for certified public accountant, and finding those who are dedicated to the <a href="http://losangelescpa.org/cpa-services-in-downtown-la">Los Angeles tax preparation</a>, numbers and spread sheets that determine financial decisions for small and large businesses alike is tough towards the person with average skills to decipher. Demystifying the procedure is an issue that is crucial, specifically folks who are looking to get a brighter future across the world of economic. Never allow chance, make certain you’re hunting for a good service or firm near you. Check out the following 3 ways to find your next accountant.</p>
<p style="text-align: justify;">The Yellow Pages &#8211; This is certainly about to sound crazy for some, but you’ll be surprised the number of people still created advertisements in physical yellow page ads. Check out them as a resource for locating out firms close to you when you’re hunting for a good <a href="http://losangelescpa.org/">tax  preparer in Los Angeles</a>. Sure, it may seem archaic, however, imagine if you get the ideal available option for your capacity to pay within the pages in the phonebook? If you’re not convinced, then no less than go through the online version for these pages, since they&#8217;re filled with listings which helps you out of trouble.</p>
<p style="text-align: justify;">Ask Around &#8211; Ask your colleagues, along with businesses in the community for which you operate in. You’ll realize that almost everyone has some kind of accounting service rather than just a software how they plug numbers into. Sure, software program is nice, but updating the laws and bylaws which have been affiliated with financial matters is something which can be hard for most pieces of computer ware. Ask someone, and you’ll get quality answers.</p>
<p style="text-align: justify;">Search Engines &#8211; This might seem rudimentary for some savvy web users, though not so many people are going to immediately get on a search engine when it’s chance to look for a quality accountant around. Enter in the term you’re seeking after which add the location your house is in and checkout websites that can be obtaining you. Search them, gather information, and call the ones that seem like they’d be a great fit in your overall needs.</p>
<p style="text-align: justify;">Choosing a <a href="http://losangelescpa.org/">Los Angeles tax preparer</a> locally is just not difficult, on-line social marketing skills an issue of time to take a look at the many different options which can be found. Remember, los angeles tax preparation the reason you would like to about the accountant is simply because it beats dealing with the finances and books solely. Think about the aforementioned as being the proper way to move forward with hiring the appropriate person to your overall needs. Without using a good firm or at a minimum person in your group, you can see yourself paying an excessive amount of penalties and that’s not good. Don’t manifest as a slave for the taxman, make certain you’re searching for quality assistance and rise up above competition if you have your complete books in proper, organized, order. Every tax preparer in los angeles major metropolitan city has great choices to explore, that’s undoubtedly.</p>
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